IT and computer training courses for individuals, companies and business.
Telephone: 01236 733898 or 01236 733992

Web Design and SEO Course -
DIY for Managers, Marketers & New Businesses

Duration:

2-day course. This course is designed for business owners, managers, marketers or those new to the concepts of website design and search engine optimisation (SEO).

Objectives:

DIY Website - Course (2 days). Our new course will involve full understanding of how to build an effective site and how to climb up the rankings of all search engines and includes an SEO tutorial. The session will cover website design techniques, set up and maintain own search engine friendly website and explain why blogging and social networking has exploded in recent years. The cost of the course is £450 (exVat) per person and the user will also receive a domain name for 2 years and web hosting for 1 year as well.

Course Topics:

Intoduction to the Internet and web
History of the web
How the internet works
What a website is
How websites are part of the internet
Browsers and surfing

Creating a basic web site
Basic website building and (X)HTML
Inserting and formatting text
Inserting images and file types
Inserting links and link types
Intro to tables and Cascading Style Sheets (CSS)
How CSS works
Saving files and file extensions
Testing websites
Publishing websites to the internet and FTP

Website building tools
Paid for tools vs free tools
Using Freely-available tools to build a site

Web aestetics and multimedia
Layout, colours and columns
Fonts - serif vs sans serif
Images, graphics and spinning logos
Flash, multimedia and movies

Social Media
What they are
Setting up a social networking site or two
How to get the most out of them

Search Engine Optimisation (SEO)
Introduction to SEO
Building it into your site
Off-page SEO
Secrets of high rankings

Web Design Faults
What not to do
The future?

Venues and Delivery:

We offer this course on a regular basis at our training venue the Garfield House Hotel - located on the A80 Cumbernauld Road, 10 minutes north of Glasgow, as well as offering in-house or bespoke training for HR departments or companies.

Please visit our schedule page to find out when when our Publisher training is running.

For corporate or business IT Training or for more info how Insight provide some of Scotland's and Europe's leading companies with inhouse IT training, please contact us.

Booking:

To book this course, please complete our online form or contact us on 01236 733898 or
email: bookings@uk-insight.org.uk